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YAMOYAMO

The method is the asset

An expert who has delivered the same outcome enough times owns a method. Doing the work again by hand for every customer is what that method costs them.

Contents

On this page

  1. 01The method is the asset. The doing is the tax.
  2. 02What changes when the method is written down
  3. 03Where to start

There is a specific kind of expert this platform is built for. Not somebody who wants an agent, and not somebody looking for a tool to try. Somebody who has delivered the same valuable outcome enough times to know the method, and who still has to do the work again for every customer.

Agencies that run the same audit each quarter. Research consultants who produce the same shape of briefing about a different subject. Fractional operators filing the same report for four companies. Due diligence and recruitment research teams working from a checklist that has not changed in two years.

The method is the asset. The doing is the tax.

The valuable part is knowing what to look at, in what order, and what to say about it. That part is stable. The part that consumes the week is the execution, and it is charged for by the hour precisely because it cannot be sold twice.

You are paid for the method and you spend your time on the execution.The trade this is trying to change

What changes when the method is written down

Once a method is a Playbook, it is a thing rather than a habit. Three things follow that did not before.

Before After
The method lives in one person's head It is a document anybody on the team can read
Each delivery is done by hand Each delivery is a run, with a record of what it did
Selling more means working more Publishing it lets somebody else run it
What a written method makes possible

Where to start

Start with the outcome you have delivered most often, not the most interesting one. The method you know best is the one where you will notice immediately when the written version is wrong, and noticing is the whole of the first draft.1

References

Notes

  1. 1The Playbook Library carries working examples with their contracts and a real output on each page, which is usually a faster read than a blank builder.
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See it working

Read a Playbook that does this

Every template in the library publishes its contract and a real example output.