Sales Email Drafter
Name a prospect and get back a researched three-touch outreach sequence, grounded in what you actually sell.
A researched outreach sequence, per prospect
A researched, three-touch outreach sequence for a named prospect — personal enough to send, grounded in what you actually sell.
For the founder or salesperson doing their own outreach. Give it a named prospect; it researches them properly and drafts a three-touch sequence grounded in your actual offer: real personalisation, prices exactly as your offer document states them, every email under 150 words with one clear ask.
Open it up. See how it works.
A playbook is the way you work, made runnable, built from four ingredients. Tap through each one. The one marked yours is what makes the output specifically about your business.
What every run must deliver
Draft cold outreach that earns a reply. Research the named prospect — what they do, what they've said publicly, what they're likely wrestling with — then write a three-touch email sequence connecting their situation to the owner's offer, ready to paste into any email tool.
A researched, three-touch outreach sequence for a named prospect — personal enough to send, grounded in what you actually sell.
Straight from the template's own definition.
Your inputs in, a finished output out
You never touch a prompt. YAMO orchestrates the plays in order; you provide the inputs and read the result.
The same template, on your data
Left: the seed run on sample data. Right: the exact same playbook run on your data.
→ A send-ready sequence, but selling a sample offer. Useful to see the shape.
→ Your prospect, researched. Your offer, quoted exactly. Emails you could send this afternoon.
See a finished run
An unedited artifact from a seed run on sample inputs. Your runs use your inputs, your references, and your voice.
Example output — produced by a real run of this template on sample inputs. Sample inputs: prospect = Pimlico Plumbers (pimlicoplumbers.com) · angle = month-end books across hundreds of jobs
Outreach sequence — Pimlico Plumbers
Email 1 — opener
Subject: Month-end at Pimlico + 500+ jobs
Body:
Running 24/7 emergency cover across London means you're invoicing dozens of jobs a day — each one a separate labour cost, parts, call-out fee, travel time to reconcile at month-end.
I work with trades businesses your size where month-end books become a bottleneck: staff matching timesheets to invoices manually, cash visibility stuck until the accountant reconciles weeks later.
We handle fixed-fee bookkeeping for trades (from £299/month) — the idea is to turn job volume into clean monthly reporting, not admin overhead.
Worth a quick conversation to see if it fits?
Why this works: Leads with their operating model (24/7, multi-branch, high job throughput) rather than generic pain. Specific about the friction (reconciliation lag) without inventing evidence. Low ask — conversation, not commitment.
Email 2 — value follow-up
Subject: One thing: job-level visibility
Body:
Most trades we work with bill after completion — which means invoices, timesheets, and costs land in different weeks.
One of our clients (40+ across trades) found that getting month-end books sorted in one call — instead of chasing invoices into week two — freed up the admin time they were spending on reconciliation.
Not saying it's your bottleneck. But if month-end is taking longer than it should, worth knowing it doesn't have to.
Happy to do a free 20-minute books review — we point out three things worth fixing whether you move forward or not.
Why this works: New angle (job-level timing) that stands alone. Proof point (40+ trades clients) stated factually as it appears in offer terms, not dressed as a quote. Positions the review as useful regardless of sale — removes sales friction.
Email 3 — close-out
Subject: Quick question
Body:
Just checking in — did the job-timing thing land?
If month-end invoicing is something you'd like to sort out, we do fixed-fee bookkeeping for trades (from £299/month). Happy to have that 20-minute review call whenever suits.
If not the right time, no worries — good luck with it.
Why this works: Warm, brief, zero guilt. Restates the offer in one line. Leaves the door open without pushing. Signals you're not desperate — matches the tone of one busy professional to another.
Before you send
- Your name — sign all three emails consistently.
- Your booking link or availability — "whenever suits" needs a real path (calendar link or "email me three times that work").
- Decision-maker name — research confirms Pimlico Plumbers is likely 50–150+ staff, but does not surface the Finance Manager or Operations Director by name. Confirm the right contact before sending. If you must use "Hi there," keep it professional, not casual.
- Verify job volume assumption — the hook rests on "dozens of jobs a day" being accurate for their model. If you can find recent team size, review count, or service area data that contradicts this, adjust the opener.
Research notes for the owner
- Research was thin on recent activity: No dated press releases, social media posts, or hiring announcements in the past 6 months. Pimlico Plumbers has a strong web presence (active site, online booking) but limited digital footprint beyond that. This is typical for trade services — they rely on referrals and local reputation, not content.
- The pain is inferred, not evidenced: All three pains (reconciliation, cash flow visibility, admin overhead) are standard for high-volume service trades with their operating model. They are not confirmed by recent public statements or complaints. The outreach is sound if you're confident this prospect runs at the scale suggested (24/7 cover, multi-branch, London + south east). If you have doubt, validate the job volume or decision-maker before sending.
- Tone note: Pimlico Plumbers is an established brand (operating since 1928) with a professional, transparent website. They are not early-stage or scrappy. Match that professionalism in your tone — the emails do, but double-check your signature and follow-up channels reflect it.
This is an unedited artifact from a seed run on sample inputs.
Common questions
No. This template runs on a fresh account: nothing to connect before your first run.
Each run asks for: prospect, angle. Swap the offer.md reference for your own doc and the output adapts to your language and priorities.
The template is free to copy and no card is required to sign up. When it runs, you pay for exactly what the run used: LLM calls passed through at cost plus the platform operations, itemised on a receipt every run.
Yes. It copies into your account as an editable draft: change the plays, swap the references, set the schedule. Your data and your recipe stay private to your account, and when you publish it as your own service the price is yours to set.
Make this playbook yours.
Copy it into your account as an editable draft, plug in your data, and run it.