An SEO agency's audit pack
A pattern, not an account: the shape an audit takes once the method behind it has been written down and published as something a client can run.
This is a pattern, not a customer story. Nobody is named on this page and no result is claimed, because there is no permissioned account to write about yet. What follows is the shape the work takes on YAMO for an SEO agency.
The work being packaged
The audit you already deliver. It has a method behind it — an order things are done in, sources that get read, a format the result arrives in — and today that method lives in the heads of the people who learned it.
What the contract looks like
- Trigger. On demand, when the work is asked for.
- Intake. A url or a domain.
- Artifact. The audit itself, prioritised.
- Delivery. Back in the account that started the run, priced per run.
What changes
The method stops being something only certain people can follow, and starts being something that runs the same way each time — including when the person who wrote it is doing something else.
What goes here next
A real, permissioned account: who, what they packaged, and what actually happened, with their agreement to say so.
Where to go next
Playbooks for SEO agencies
For SEO agencies: turn the audits, briefs and reports you already deliver into Services your clients run on demand, with your method behind each one.A research consultancy's briefings
How a research consultancy packages a recurring briefing so a client can run it themselves, without the method leaving the consultancy that wrote it.A fractional ops reporting rhythm
How a fractional ops specialist packages the reporting rhythm they set up at every engagement, so the next one starts from a method instead of nothing.A due-diligence screening pass
How a due-diligence team packages the screening pass it runs on every file, so that the same checks happen in the same order on every one of them.Pricing
How YAMO charges: you pay for the runs you make, and nothing for the ones you do not. What a run is, what it includes, and what publishing costs.Who it's for
The six kinds of expert YAMO is built for, and what changes when the method you already follow becomes a Service that somebody else can run.
Package the work you already do
Copy a Playbook out of the library, point it at your own references, and run it.