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YAMOYAMO

A research consultancy's briefings

A pattern, not an account: what changes when the briefing stops depending on who has time to write it this quarter.

This is a pattern, not a customer story. Nobody is named on this page and no result is claimed, because there is no permissioned account to write about yet. What follows is the shape the work takes on YAMO for a research consultancy.

The work being packaged

The briefing you produce every quarter. It has a method behind it — an order things are done in, sources that get read, a format the result arrives in — and today that method lives in the heads of the people who learned it.

What the contract looks like

  • Trigger. On demand, when the work is asked for.
  • Intake. The subjects or the market to cover.
  • Artifact. The briefing, in your own structure.
  • Delivery. Back in the account that started the run, priced per run.

What changes

The method stops being something only certain people can follow, and starts being something that runs the same way each time — including when the person who wrote it is doing something else.

What goes here next

A real, permissioned account: who, what they packaged, and what actually happened, with their agreement to say so.

The rest of the site

Where to go next

Start here

Package the work you already do

Copy a Playbook out of the library, point it at your own references, and run it.