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YAMOYAMO
Research consultants

Playbooks for research consultants

The briefing you produce every quarter is a method with a shape. Captured as a Playbook, a client can run it when they need it rather than when you have room.

Where the time goes

The briefing only exists when you have time to write it.

  • The same sources are read, in the same order, for every engagement.
  • What made the last briefing good lives in your head, not in a document.
  • Demand arrives between engagements, when there is nobody to serve it.
What you give, what you get

The contract, in four lines

Every Service on YAMO publishes the same four things. Nothing here is a promise about the future: it is what a run does.

Trigger
On demand, or on a schedule the client sets
Intake
The subjects, competitors or market the briefing covers
Artifact
A briefing written to your structure, with its sources named
Delivery
Back in the account that started the run, priced per run
Before you build one

Common questions

Can a run read my own sources?

It reads the reference files you give the Playbook, and the Connectors you authorise. A run cannot reach anything you have not connected.

What stops the output drifting from my standard?

The Playbook is the standard: the Plays, their order and the references they read are fixed until you change them, so two runs of one version follow one method.

The rest of the site

Where to go next

Start here

Build the Service you already deliver

Copy a Playbook out of the library, point it at your own references, and run it.