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YAMOYAMO
Content agencies

Playbooks for content agencies

House style, tone rules and the research you always do first are a method. Write them down once, and every run starts from them instead of from a blank page.

Where the time goes

Every brief starts from the same blank page.

  • The style guide lives in a document nobody opens mid-draft.
  • Research is redone per piece because it was never captured as a step.
  • Quality tracks who happened to pick the brief up.
What you give, what you get

The contract, in four lines

Every Service on YAMO publishes the same four things. Nothing here is a promise about the future: it is what a run does.

Trigger
On demand, from a brief
Intake
The brief, and the reference files that carry your house style
Artifact
A draft written to your method, with its research behind it
Delivery
Back in the account that started the run, priced per run
Before you build one

Common questions

Where does my house style actually live?

In reference files, in your Knowledge Vault. A Playbook names the ones it reads, so a run works from your rules rather than from a general idea of good writing.

Is the output ready to publish?

It is a draft produced by your method, and your review is still the last step. YAMO does not claim otherwise, and no Playbook should be published as though it did.

The rest of the site

Where to go next

Start here

Build the Service you already deliver

Copy a Playbook out of the library, point it at your own references, and run it.